Create SEO, Open Graph and X card meta tags to paste into your page.
The block includes charset and viewport tags, the title, meta description and robots tag, Open Graph tags (used by Facebook, LinkedIn, WhatsApp and many chat apps) and X card tags. The title and description you type are copied into the social tags too. Quotes and & in your text are escaped so they can't break the HTML, and optional fields you leave empty, like keywords or author, are left out.
Google ignores the keywords tag, so you can skip it. What matters for search is a clear, unique title and description for each page.
Keep titles to about 50 to 60 characters and descriptions to about 155, with the most important words first. Google sometimes writes its own snippet anyway, but a good description is used more often than not.
Use a full URL starting with https:// for the share image. 1200 by 630 pixels works well on every major platform. Social networks cache previews, so after changing tags use Facebook's Sharing Debugger or LinkedIn's Post Inspector to refresh them.
Inside the <head> section of your page, or in your CMS or framework's SEO settings. Each page should have its own title and description.
The title matters a lot. The description doesn't affect ranking directly but can win more clicks from the results page.
The platform has cached the old version. Run the URL through its debugging tool to fetch the new tags.
It asks search engines to keep the page out of their results. Use it for staging, thank-you or private pages.
OneClickly is a set of 119 free tools for PDFs, images, text, everyday math and code. They run in your browser, so the files and text you work with stay on your device.